The logo of your company, does it even carry any significance? What
about the design of your logo? Does it seem to be professional?
might pop in your head when you first start designing your very own logo or
when you already have an existing logo for your company. Actually, a logo
carries great importance as it can give your future prospects and customers a
precise idea of what they can expect from your company and if it is to be
trusted and considered as reliable or not. There is no doubt in the fact that
it matters to a great extent what the company has to offer and the quality of
the service that is provided, but in the end it’s the way your company presents
itself that wins you the race and allowing you to turn those potential
customers into real clients.
In reality your
success in the end basically depends on the fact that how good your service
really is. But you should always remember that the image of your company tells
a great deal about it.
Clients may infer a few
things from your logo such as whether this company is professional; if the
company really cares about their business hence caring for their customers; do
they have any idea of what they are doing and what their aim is; does this
company seem to be one that can be trusted for their reliability and honesty.
Probably by now I have got you thinking what really makes a good
logo? Well you have to consider a few things. The design and the colors that
you use should make your logo seem professional and yet catchy at the same time.
Now the design may
have an infinite number of variations ranging from being just plain text to a
very colorful and lively logo such as of eBay or MSN. The design carries such
significance in the overall logo due to the fact that it produces an image that
allows customers and clients to identify the uniqueness of your company and
give it recognition automatically. The examples of eBay or MSN logos clearly
show that the design can either be simple or complex. The only thing that
counts is being unique.
Colors that you
use in your logo basically show the type of business in which your company
operates. For Financial or Banking you use colors such as green, blue, black
and gold as well. Even though there are no hard and fast rules but certain
colors just go better with some industries. An example of the fast food industry
is that they focus more on brighter blues, reds, yellows and oranges.
In the end the quality of the logo that includes its texture
such as the smoothness of the curves and the text, it ameliorates the overall
design of the logo. Rough edges or illegible text can damage the quality of the
logo which in turn can have a negative impact on the image of the company.
So don’t forget to keep your logo clear, unique and professional
all at the same time!
By Amna Amir
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