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Instagram Replacing Regular Photography
Article Number: 237 | Rating: Unrated | Last Updated: Sun, May 13, 2012 9:12 AM
Is Instagram the Greatest Thing to Ever Happen to Photography?
It’s a fast, beautiful and fun way to share your photos with
friends and family. Snap a picture, choose a filter to transform its look and
feel, and then post to Instagram. Share to Facebook, Twitter, and Tumblr too –
it's as easy as pie. It's photo sharing, reinvented.
Oh yeah, did we mention it’s free?
Inspiring Insights by Instagram CEO Kevin Systrom, the Man Who Built A $1 Billion Startup
Kevin Systrom is the founder of Instagram, the popular social photo sharing application for the iPhone for over fifteen million users.. He also founded Burbn, an HTML5-based location sharing service. Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering. He got his first taste of the startup world when he was an intern at Odeo, the company that birthed Twitter. He spent two years at Google; during the first, he worked on Gmail, Google Reader, and other products, and during the second he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.
Instagram is a free photo sharing program launched in October 2010 that allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram's own. A distinctive feature confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras.
Instagram was initially supported on iPhone, iPad, and iPod Touch; in April 2012, the company added support for Android camera phones running 2.2 (Froyo) or higher. It is distributed via the iTunes App Store and Google Play.
In its largest acquisition deal up to date, Facebook acquired Instagram (with its 13 employees) for approximately $1 billion in cash and stock in April 2012, with plans to keep it independently managed.
Instagram – A beautiful way to share your world. It's fast, free and fun!
Pick from one of several gorgeous filtered effects to breathe a new life into your mobile photos. Transform everyday moments into works of art you'll want to share with friends and family.
Share your photos in a simple photo stream with friends to see - and follow your friends' photos with the click of a single button. Every day you open up Instagram, you'll see new photos from your closest friends, and creative people from around the world.
- 100% free custom designed filters and borders
- Interact with friends through giving & receiving likes and comments
- Works with Android versions 2.2 and above that support OpenGL ES 2
- Full front & back camera support
- And much-much more..
Why Facebook Bought Instagram ?
Facebook’s announcement Monday that it is acquiring Instagram, a precious mobile app for sharing retro-ized photos has everyone asking, ‘Why would Facebook pay $1 billion for a company with no revenue?”
10 Reasons Why Facebook Bought Instagram1. Because it could. It’s fairly unusual for a company to drop a cool billion heading into its IPO, but Facebook already has a ton of cash on hand (just under $4 billion according to its S-1 filing) thanks to private share sales to Goldman Sachs, says University of Notre Dame biz prof Tim Loughran. "Facebook, with huge cash on hand, is already acting like a big, publicly-traded tech company,” says Loughran. "Facebook didn’t need to go public first to get the cash to make the major acquisition.”
2. Because it didn’t want a competitor to snap it up first."It appears that Facebook really wanted to purchase Instagram before another bidder (maybe Google) made the deal,” says Loughran.
3. Because Facebook’s mobile app sucks. Instagram’s doesn’t."Will this deal look cheap in two years?” asks Victoria Barrett. "Probably, if Facebook works on your phone.”
4. Because Facebook is having a midlife crisis, and the acquisition of the beloved, hip photo-sharing app is its equivalent of buying a sports car. The universal consensus is that Facebook isn’t cool anymore. It’s got wrinkles or at least many more users with wrinkles. By buying Instagram, Facebook bought itself 30 million hipsters, and their entire wonderful hipster cool.
Because most people are on Facebook to look at other people’s photos and Facebook wants to keep it that way. Now you’ll be able to add all kinds of cool filters to your Facebook photos, a feature that attracted over 30 million people to Instagram. "Providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together,” said CEO Mark Zuckerberg. Om Malik at GigaOm translated that as: "Facebook was scared s**less and knew that for first time in its life it arguably had a competitor that could not only eat its lunch, but also destroy its future prospects.”
6. More data. This translates into better mobile ads. Techie Robert Scoble argues that Instagram has a better idea of what its users are doing and what they like doing. "If you are a skier, you take pictures of snow and skiing. If you are a foodie you take pictures of food at high-end restaurants. If you are into quilting, a lot of your photos will be of that,” writes Scoble at Quora. "Facebook’s databases need this info to optimize the media it will bring to you. This data is WORTH S***LOADS! Imagine you’re a ski resort and want to reach skiers, Instagram will give them a new way to do that, all while being far more targeted than Facebook otherwise could be.”
7. Because it wanted to buy soul. Facebook has become a huge, money-making behemoth, which makes it very attractive to investors but makes it slightly harder to take Mark Zuckerberg seriously when he waxes poetic about the Hacker Way. The users of Instagram are still enamored of their little app, so much so that they feel outraged about it selling out. "Facebook bought the thing that is hardest to fake. It bought sincerity,” says Paul Ford at NYMag.
8. Because it’s cheaper than inventing a time machine."Before Instagram, if I wanted my pictures to look like they were taken in the ‘60s, I’d have to invent a time machine and travel back 50 years,” said one of the Daily Show’s "youth” correspondents.
9. Because it wanted an upscale version of Facebook to keep the digital upper class happy. Just as Williams Sonoma created West Elm for those who turned up their noses at Pottery Barn, Facebook needs a place where its users can hang out where they won’t run into the "technological laggards.” "Facebook is not the preferred destination or permanent mailing address of the digital upper class,” writes Carles at Grantland. "While Facebook became one of the most valuable sites on the Internet by allowing mass-market audiences to participate in ‘life’ as we now know it, it is still under the threat of becoming an impersonal experience without constant innovation that is aimed at making users feel like they are building something meaningful as they upload their ‘lives’ to the social network. Being on Facebook just doesn’t make you feel like a VIP.”
But being on Instagram does, in part because it has been the exclusive provenance of iPhone users for so long. When it finally released a version for the Droid, I snapped it up immediately.
10. Because it’s scared. "Young hot technology companies are nothing if not aware of their mortality,” write Nick Bilton and Somini Snegupta at the New York Times. "Because so many started out by wounding an older tech giant, they know they can be killed, or at least severely injured, by that which lurks in the rented office space of Silicon Valley — an even hotter, younger technology company.”
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